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Platinum is a metallic element, known in natural alloy form since antiquity. It is a malleable, ductile, lustrous, silver-white, chemically inactive metal. No other jewellery metal is as long lasting and wonderfully precious with its understated elegance and beautiful design. Platinum is harder, hea vier and more valuable than gold, when polished or matt finished with a solitaire it looks great. When scratched unlike gold none of the metal is lost it is just moved. What's more, Platinum is the rarest of all the precious metals making it always in vogue.
Platinum is also wonderful for people with sensitive skin as its hypoallergenic properties make it available to wear to anyone. Its ability not to tarnish makes it one of the world's strongest jewellery products. A lot of people mistake platinum with "White Gold" but it really is quite different. The biggest problem, which makes the metal so desirable, is its rarity.
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